About Louella Belle

 

Our Story

Louella Belle are the sole UK distributers of professional manicure, predicure, beauty and spa products including top industry favourites Artistics Nail Design, Seche, IBX and Morgan Taylor.

Salons

Beauty Therapist

Luxury Department

Mobile Therapist

Nail Technicians

Why we are the best?

Founded in 1991 by Lisa Crrok, Louella Belle has grown From strength. Based near St Albans, Hertfordshire, our Head Office is the home to over 30 memebers of staff with many more working throughout the UK

We exhibit at professional trade shows throughout the year, or you can call in at our showroom where you can meet the team. Our head office & showroom is based in St Albans, Hertfordshire, but we have agents nationwide who will call on your salon & look after your individual requirements. Back at Head Office there is a fully trained team of sales staff available to offer telephone advice.

Routed in the philosophy of ‘Dedicated to creativity & client care’ the ethos of providing a personal service to each of our clients, regardless of their business size is at the very heart of the company. The five core values from Managing Director Lisa Crook are driven through every aspect of the business.

Personal Service

The most important thing for me is that we deliver a top-class, personal service to our customers. I want our customers to know the names of who they are talking to and establish long-standing relationships with our team

Trust

I believe in creating trust for a successful working environment – both through investing time into our customers and building trust with them. And also that same principle applies internally with my staff

innvotaion

Innovation

Our success comes from the ability to spot trends and niches in the market – I attend the biggest beauty exhibitions in the world and still get excited by new products and ideas! The beauty world is constantly evolving, and you need to be aware of new trends all the time to stay relevant

loyality

Loyality

I still have customers now that were with me right from the start and I always want to treat them with the care and attention they deserve. We have a very low staff turn-over as well, and I think this comes from the loyalty and flexibility we show our staff in turn for the great work that they all do

Professionalism

It’s so important that we all maintain a professional approach at all times, our friendly and personal service will always be balanced with a professional attitude